The 70 Big Screen campaign effectively engaged consumers during the 2022 FIFA World Cup, significantly boosting television sales throughout the business, which was the primary objective of the brief. I incorporated a sports field and depicted a family enjoying sports on their large screen television. I substituted the zero with a football in the ‘70’ and introduced multiple lights to amplify the vibrancy and energy of the sporting atmosphere.

The design was subsequently applied across various platforms, including catalogue, digital, social media, point of sale, email and television advertisements.

My client expressed great satisfaction with this campaign.