My client engaged me in designing and conceptualising a look and feel for the company’s newly introduced rewards program, 90 Days StoreCash. Upon approval of the StoreCash lockup, wallet Icon, brand assets, and look and feel, I produced all required assets across various channels. Various templates were also created for in-store posters, catalogues, on-site and off-site web assets, social media, email artwork, and more.

In this project, it was essential to integrate the core identity of the brand and enhance its visual representation across various platforms. This was accomplished by utilising brand colours, typography, brand logo, and the brand’s business-as-usual attributes, along with incorporating brand talent.

Upon the completion of all artwork across various channels, a Style Guide was subsequently created for the 90 Days StoreCash program. 

Click to view the complete StoreCash style guide.